IdeationIdeation is defined as the process of creating, developing and communicating ideas. Ideas are visual, concrete or abstract base elements of a thought (Jonson 2005).

Ideation forms the start of the concept phase. A number of intuitive and discursive methods, such as brainstorming, the 6-3-5 method, SCRAMPER or the six-hat method can be applied. Design ideas, such as for GUIs are usually recorded in their draft forms (scribbles, sketches).



  • Task Analysis & Requirements Definition
  • Focusgroups & Surveys
  • Observations
  • Scenario-based Development and Human-Factors-Cases
  • Interaction and Control
    Concepts, Story Boards
  • GUI-Design